Ylands’ Creators Club grants members a range of exclusive in-game perks and benefits. Creators can monetize any aspect of their creations, players can choose between many games, follow their favorite creator and support this creation with real value which members will benefit from. With this in mind, a distinctive visual identity was made to differentiate the game from the membership, integrating Ylands’ low poly style and using visual elements that expresses the added value of joining the membership. The next step was to design its website with an overhaul of what used to be previously the Ylands' Workshop, a web-based editor with the membership included, and lastly, the art direction of the images and characters that were added into the project to show the playful and humorous side of the creations.
Agency Bohemia Interactive, a.s.
Project Ylands
Type Videogame Editor
Art Direction
Visual Identity
Web Design, UX/UI
Marketing Design
Art Direction, Visual Identity, UX/UI: Van Itriago R
3D Character Design & Concept Artist: Karel Šamonil
Motion: Filip Hauer
Developers: Adam Bíl, Jervant Malakjan, Roberta Huber, Aliaksandr Siadymau
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