True Nodes is a lifestyle and wellbeing project from the personal coach, Samai Suti. True Nodes needed an identity to represent the combination of spirituality, beauty and mystique. The name and image originated from the Pleiades constellation, that in Astrology is connected with Taurus. The brushed lettering font from the word “true” made a strong and bold contrast next to the constellation.

I first started with a straightforward illustration of the Pleiades constellation, but then we both leaned towards a circle, which was the supportive background for the brushed lettering. The circular — yet irregular — shape was more versatile in different design applications, and lastly, the aqua colors were associated with calm, balance and freshness, and Samai Suti’s connection with the crystalline Caribbean Sea from her hometown.

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