Livonia is a DLC map for DayZ, allowing players to experience the hardcore survival hit in a whole new environment. The 163 km2 terrain is set in the southern Topolin-Nadbór region of Livonia and comprises lush green landscapes, dense forests, and more.
Inspired by the texture of the trees, Livonia’s typeface emerged. Each letter is featuring a combination of patterns made out of wood plates, that interposed, formed the word Livonia, giving to DayZ the perfect companion for its DLC release. For the marketing campaign, DayZ developers wanted to focus this time solely on the forest of Livonia, hence a different set of green shades and a warm atmosphere was given to the direction of the concept art and general marketing campaigns, all while keeping the gritty element of survival and wilderness together.
Agency Bohemia Interactive, a.s.
Project DayZ "Livonia" (DLC)
Type Videogame
Art Direction
Identity
Visual Design
Marketing Design
Social Media Design
Art Direction, Visual Design, Identity: Van Itriago R
Marketing Design, DTP and Video Overlays: Van Itriago R, Filip Hauer
Concept Artist: Bryan Sola
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