Bohemia Incubator is a label for experimental games (owned by Bohemia Interactive) that are made available to the public. The concept behind the design was to play with the word “cube” and the essence of the “incubation period of a project”. A video game would start its development under the Incubator site — where it would stay until it graduated (or “hatched”). In order to give this logo a shape, we embraced the principle of construction blocks and infused it with color. In motion, these colors would change, shift, and blend until they revealed the cube.